Athens Fahion week 2007

6TH DINERS ATHENS COLLECTION INSTYLE SHOW SCHEDULE
Spring-Summer 08
24th-28th October 2007

TIME HALL DESIGNER
WEDNESDAY 24/10/2007 JOHN VARVATOS

THURSDAY 25/10/2007

16:00 B KATERINA KAROUSSOS
17:00 C ANGELOS BRATIS
17:30 B YIANNOS XENIS
18:00 A DAPHNE VALENTE
18:30 C ELINA LEBESSI
19:30 B SIMEONI
20:00 A COSTASFALIAKOS
20:30 C VASSO CONSOLA
21:00 B CHRISTOS MAILLIS
21:30 A VASSILIOS KOSTETSOS

FRIDAY 26/10/2007

15:30 C VRETTOS VRETTAKOS
16:00 B VASSILIS ZOULIAS
17:00 C CHARA LEBESSI
17:30 B ANDRIA
18:00 A DEUX HOMMES
18:30 C MIRIAM PONSA (SPAIN)
19:30 B ERIFILLI
20:00 Α PARTHENIS
20:30 C VELOUDAKIS
21:00 B AFRODITI HERA (CYPRUS)
21:30 A ATELIER LOUKIA

SATURDAY 27/10/2007

13:00 A DIMITRIS DASSIOS
15:00 A KATHY HEYNDELS
15:30 C RAMONA FILIP (CYPRUS)
16:00 B MISS DENIM
17:00 C PAVLOS KYRIAKIDES
17:30 B KONSTANTINOS
18:00 A MI-RO
18:30 C CHRISTOS COSTARELLOS
19:30 B COLLAGE SOCIAL BY YIORGOS ELEFTHERIADES
20:00 A MARIA MASTORI – FILEP MOTWARY
20:30 C AVTANDIL (GEORGIA)
21:00 B YIORGOS ELEFTHERIADES
21:30 A MAKIS TSELIOS

SUNDAY 28/10/2007

15:30 A NIKOS-TAKIS
16:30 B VICTORIA KYRIAKIDES
17:00 C KATERINALEXANDRAKI
18:00 A RILKEN
18:00 B FRIDA KARADIMA
19:30 B FANNY VOUTSELA
20:00 C LENA KATSANIDOU
20:30 A ASLANIS

GUIDELINES FOR MULTINATIONAL ENTERPRISES

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THE OECD GUIDELINES FOR MULTINATIONAL ENTERPRISES
On 27 June 2000, the Governments of the 29 Members countries of the OECD, together with Argentina, Brazil, Chile and Slovakia, adopted a new, revised text of Guidelines for Multinational Enterprises, after one year of negotiations involving both government officials and representatives of business, labour and environmental and civil society organisations. The Guidelines were first issued in 1976 and have been regularly reviewed since then.
The Guidelines are recommendations addressed by the governments that have adopted them to multinational enterprises operating in or from their territories, providing voluntary principles and standards for responsible business conduct. Their aim is to ensure that multinational enterprises act in harmony with the laws and policies of the countries in which they operate as well as with the expectations of their societies. Although they are addressed, primarily, to multinational enterprises, large as well as small and medium-sized, their observance by national enterprises is also recommended.
The new, revised Guidelines:
• Constitute the only comprehensive, multilateral code of business conduct for multinational enterprises, that governments have undertaken the obligation to promote through special mechanisms.
• They establish principles on a broad range of issues in business ethics, such as employment, environment, transparency, competition, corruption and taxation.
• They aim to build an atmosphere of confidence between enterprises, employees, governments and society as a whole • They are supported both by the business community and labour organisations, which took part in the last revision and have an active role in applying them.
The position of the Greek Government
The Greek Government considers that observance of the Guidelines may contribute to the enhancement of mutual confidence between enterprises and the societies, in which they operate, help improve the climate for foreign investment and promote the contribution of enterprises to economic, social and environmental progress. Within contemporary societies enterprises are expected to obey concrete rules of social conduct, beyond the applicable institutional and legal framework, whereas "…the survival and growth of an enterprise depends not only on its economic performance but, also, on its capability to respond successfully to the demands and expectations of all the groups which influence its operation…" (BASIC PRINCIPLES OF CONDUCT BY ENTERPRISES,
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Resolution of the Federation of Greek Industries' General Assembly, 12.5.1998). The Greek Government, therefore, expects from all enterprises operating in Greece to observe the principles contained in the Guidelines in parallel with applicable internal Greek legislation whereas it strongly recommends to Greek enterprises operating abroad, including in developing countries and in countries of S.E. Europe and of the former USSR, to apply, in those countries, the standards of responsible business conduct provided by the Guidelines.
The Guidelines contain the following Chapters:
GENERAL PRINCIPLES: The chapter sets out general areas for good corporate behaviour in the countries in which enterprises operate.
DISCLOSURE: The chapter concerns public dissemination of essential information on the activities of the enterprises.
EMPLOYMENT AND INDUSTRIAL RELATIONS: This chapter covers a number of issues, such as the rights and treatment of employees and forced and child labour.
ENVIRONMENT: The relevant recommendations concern areas such as environmental management systems and the prevention of environmental damage.
COMBATING BRIBERY: The chapter provides recommendations on the avoidance of bribery and other corrupt practices and reflects the provisions of the OECD Convention on Combating Bribery of foreign public Officials in international Business Transactions.
CONSUMER INTERESTS: Recommendations in this chapter aim to ensure respect for all consumer rights.
SCIENCE AND TECHNOLOGY: Enterprises are encouraged to contribute to the development of local capacities through technology transfer.
COMPETITION: Enterprises should conduct their activities in a competitive manner, consistent with all applicable competition laws. TAXATION: Enterprises should fulfil their tax liabilities and cooperate with the local tax authorities.
The full text of the Guidelines and other relative, useful information can be found at the OECD site, at: http://www.oecd.org/dataoecd/56/36/1922428.pdf
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The role of Governments
A key element of the revised Guidelines is the enhancement of implementation procedures. While they constitute recommendations for the enterprises, the Governments that have adopted them have undertaken responsibility for their implementation, through their National Contact Points.
The National Contact Points are governmental services whose role is to promote the Guidelines, provide information as to their content and contribute to the resolution of any issue that might arise with regard to their implementation in specific instances of corporate behaviour, in cooperation with interested parties.
The Greek National Contact Point
The Greek NCP is a service of the Ministry of Economy and Finance. This service can be contacted for information on the Guidelines by any interested party.
Any interested party can also raise an issue with regard to the implementation of the Guidelines in a specific instance of corporate behaviour. In this case, the following should be taken into account:
1. The Greek NCP is responsible for instances of corporate behaviour that take place in Greece. If the instance arose in another country adhering to the Guidelines, the issue should be raised with that country's NCP (a list of adhering countries' NCPs can be found at the OECD website). If the instance arose in a non-adhering country but concerns the behaviour of a Greek enterprise operating in that country, then, again, it is the Greek NCP that should be contacted.
2. The party raising the issue should provide as much information as possible with regard to the matter, so that the NCP is able to decide the follow up. In particular are required:
• the identity of the party raising the issue and its interest in the matter;
• the name of the enterprise concerned and the location where the instance arose;
• the part of the Guidelines that is considered relevant;
• the description of the instance and any supporting evidence.
On that basis, the NCP will decide whether it is responsible for the matter and make an initial assessment of whether the issue raised merit further examination. If the NCP decides to follow up:
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1. It will contact the enterprise involved, the party raising the issue and any other interested party and offer its good services for the resolution of the issue, by agreement of the parties involved.
2. If the parties involved fail to reach an agreement, the NCP will issue a statement and make a recommendation, if appropriate, on the implementation of the Guidelines in this particular instance.
3. All information and views provided during these proceedings will remain confidential. The results of the whole procedure can be made public under certain circumstances.
The Greek National Contact Point can be reached at:
Ministry of Economy and Finance General Directorate for Policy Planning and Implementation Directorate for International Organisations and Policies Ermou & Kornarou 1, Athens 10563 Tel. no: +30210 328 6301 and +30210 328 6231 Fax no: +30210 328 6309 e-mail: evgenia.konto@mnec.gr or nsyms@ath.forthnet.gr

AMENDMENT, REPLACEMENT AND SUPPLEMENTATION OF THE PROVISIONS OF LAW 89/1967 ON ESTABLISHMENT OF FOREIGN TRADING-INDUSTRIAL COMPANIES IN GREECE

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AMENDMENT, REPLACEMENT AND SUPPLEMENTATION OF THE PROVISIONS OF LAW 89/1967 ON ESTABLISHMENT OF FOREIGN TRADING-INDUSTRIAL COMPANIES IN GREECE
Law 3427/2005 – Selected Excerpts
NOTE: The following text is in no way a substitute for the law
1. Foreign companies may establish themselves in Greece in accordance with the provisions hereof for the sole purpose of providing the following services to a) their central offices, or b) enterprises not established in Greece but affiliated with those companies within the meaning of Article 42e of Codified Law 2190/1920. These services are consultancy services; central accounting support; quality control for production, products, procedures and services; design, drawing and contract preparation services; advertising and marketing services; data production, information acquisition and dispatch services; and R&D services. Companies thus established are obliged: a) within 12 months from the date on which the decision cited in the following paragraph is issued and thereinafter to employ a staff of at least 4 individuals in Greece, and b) to have operating expenses in Greece of at least € 100,000 per year. Both the company and its legal representative in Greece shall be jointly and severally liable for any infringements of the legislation concerning foreigner entry visa and residence permits, in addition to any criminal liability which may exist.
2. In order to benefit from the provisions hereof, a special permit is required which shall be issued by decision of the Minister of Finance & Economy published in the Government Gazette within 50 days from
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submission of an application to that effect to the Foreign Capital Directorate of the Ministry of Finance & Economy.
3. A similar decision shall be issued to revoke such permit where a breach of its terms or of this law is ascertained. Before such revocation, the public administration is obliged to invite the company in writing to set forth its view in writing on the infringements attributed to it within a deadline of 15 days from receipt of such notice.
4. The gross income of companies referred to in para. 1 generated from service provision, which shall necessarily be collected by wire transfer, shall be calculated by adding on a profit margin to all manner of expenses and depreciation, less income tax (the cost-plus method). The profit margin applied by each company shall be computed by application of the criteria set out in the regulatory decision referred to in para 9 hereof and shall be confirmed by means of the decision referred to in para 2 having first been inspected by the Committee established by the Ministry and convened by decision of the same Minister. This Committee shall consist of a Counsellor or Deputy Commissioner of the State Legal Council serving with the Ministry of Finance & Economy acting as Chairman, and the heads of the Income Tax Directorate and the Foreign Capital Directorate of the same Ministry as well as one certified auditor, acting as members. The aforementioned profit margin shall be re-examined every five years or earlier where market conditions alter significantly.
5. In order to determine the profit margin, which may not be less than 5%, specific regard shall be had to the type of services provided, the area of business activity and the OECD Guidelines on intragroup charges.
6. In order to calculate the taxable income of the company, all expenses on which the profit margin is calculated shall be deducted from the gross income where supported by tax records which meet the conditions laid down in the Hellenic Accounting Books and Records Code.
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7. If for any reason the income of a company, presented in its books, is greater than the income computed using the method cited in para. 4, regard shall be had to book income.
8. All public services and authorities as well as private individuals are obliged to provide the Ministry of Finance & Economy’s Foreign Capital Directorate with all information requested and all possible assistance to ensure the problem-free implementation of this law.
9. A decision of the Minister of Finance & Economy shall be issued: a) laying down the particulars which applications should contain and the relevant supporting documents for inclusion of companies within the provisions hereof, b) specifically outlining the criteria cited in para. 4 hereof, c) designating the bodies and inspection procedure for companies as well as the grounds for revoking licences, and d) setting out the procedure and necessary supporting documents for the return of guarantee letters provided for by this law before replacement as well as all other modalities necessary for implementation of this law.
10. A similar decision may be issued laying down other coordinating or auxiliary services, apart from those cited in para. 1 hereof, which companies covered by this law may provide.
11. Greek companies may also be covered by the provisions of this law upon request, where they exclusively provide the services cited in para. 1 hereof at their branches abroad or at companies affiliated with them which are not established in Greece.
12. As of 1 January 2006 all regulatory or individual administrative decisions which have been issued in implementation of Law 89/1967 shall be repealed.

Companies in Greece

ESTABLISHMENT OF A LIMITED BY SHARES COMPANY (S.A.)
A Limited By Shares Company called in Greek Law “Anonymous Etairia”, A.E.”, is formed according to the provisions of Law 2190/20 as amended and currently in force, by Presidential Decree 409/86, Presidential Decree 498/87, Presidential Decree 56/91, Presidential Decree 14/93, Presidential Decree 360/93, Presidential Decree 367/94, Presidential Decree 326/94, Presidential Decree 325/94, Presidential Decree 882/94, Presidential Decree 60/01 and Law 2065/92, Law 2166/93, Law 2286/95, Law 2339/95, Law 2523/97, Law 2941/01. A Limited By Shares Company (Corporation) is a stock company in which the liability of a shareholder is limited to the amount of contributions to the capital, which is represented by shares of stock.
ESTABLISHMENT
The formation of a Limited By Shares Company (S.A.) may be effected by, two, at least, or more natural persons or legal entities and involves the following stages:
• adoption of the statute
• subscription of the share capital
• administrative authorization
• publication
• prevalidation of tradename
• Draft of Articles of Association
• Approval of tradename/registration by Commercial Chamber
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In particular:
• Filing of application for the pre-validation of the Company’s tradename with the (Athens) Chamber of Commerce, which is valid for two months. (deposit of 30 €).
• Composition of Draft Articles of Association / Statutes [deposit to (Athens) Bar, competition fee 1‰, Government Gazette publication fee regarding establishment].
• Pre-approval of Company’ s tradename by the Chamber of Commerce and issue of relevant certificate in two copies (one of which is certified to be filed with the Prefecture).
• Place of business must be established [it is eventually required definitely during the registration with the tax authorities, where a certified signed lease (or any other: purchase, own-use statement)] must be submitted.
• Filing of the drafted Articles of Association with the competent Prefecture (together with a relevant application, the receipt of payment for the publication of a resume of the establishment in the Government Gazette (544.67 €), the resume itself, receipt of payment of the competition fee (1‰), Prefecture’s announcement in seven copies, certification of Chamber of Commerce regarding the pre-approval of the Company’s tradename).
• Share Capital [minimum – 60,000 € must be either paid or at least founders must have undertaken the obligation to make payment before the publication – incorporation of the company].
• Pursuant to the filing of the above, the Prefecture both issues the relevant administrative authorization and approval of the Articles of Association, which is then codified as the "official Articles of Association" of the company, as well as registers the company in its registrar, which (time-wise) means that the text may be given for publication and the Tax of Capital Concentration may be paid, in order to issue a taxpayer’s registration number.
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• Please note that within one month from the above date (of registration and authorization) the Company must file with the Prefecture a copy of the announcement of the Prefecture regarding the establishment certified by the competent Tax Authority (the payment of the Capital Concentration Tax -1%- is a prerequisite for such certification) and a receipt by the National Printery, evidencing filing of the documents for publication.
• Registration with the (Athens) Chamber of Commerce [deposit 372 €].
• Within two months from the establishment of the Company, the latter’s Board of Directors must hold a meeting to verify payment of the share capital.
a) Adoption of the statutes
When forming a Limited by Shares Company the founders of the company must adopt the statutes of the company and sign the articles of incorporation before a notary. The law provides the minimum content of the statutes which is: the name and the object of the company, the registered office, the duration, the amount and the way of paying in the subscribed capital, the kind, number, nominal value and the issue of the shares, the appointed auditors, the rights of the share holders, etc. [Article 2 of Law 2190/20, as amended by Article 2 of Presidential Decree 409/86].
b) Administrative Authorization
The statutes must be approved by the responsible prefecture- department of commerce, in Athens or depending on where the corporation is to be established.
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c) Publication/Registration
• After the signing of the notary deed containing the statutes, the company is registered in the Companies’ Registry of the local court (where the company’s registered office is located).
• A summary of the deed containing the names of the founders, the company name, the registered office, the object of the company and the capital, the way of representation of the company etc. must be published, under the supervision of the board of directors, in the Government Gazette, “Bulletin of Limited By Shares and Limited Liability Companies”. The company acquires legal personality, only after completion of the above-mentioned procedure and the publication date of the Government Gazette is deemed as the date of incorporation of the company. As far as the public and third parties are concerned, the company is deemed to have acquired legal personality after its registration in the companies' registry and the relevant publication.
• Upon establishment, the company is required to register with the Tax Office and procure accounting and company books stamped by the Tax Authorities and also register with the Local Chamber of Commerce. For the purpose of such registration, the capital concentration fee (1%) must be paid.
OPERATIONAL STRUCTURE
The General Meeting of the Shareholders is the supreme governing body of a Limited by Shares Company having the right to decide on all matters concerning the company. The board of directors has the executive powers of the company (including representative authority).
a) Shareholders’ General Meeting
The General Meeting of the shareholders has the sole authority to decide on:
• amendments to the statutes, including capital increases or reductions.
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• election of directors and statutory auditors.
• approval of the company’s balance sheet.
• appropriation of annual profits and director’s fees.
• issuance of bonds
• amalgamation, extension of duration, or dissolution of the company.
• appointment of liquidators
An annual (ordinary) general meeting of the shareholders must be held within six months of the end of each fiscal year. Extraordinary general meetings may be held at any time according to the procedure provided for by the Law. General meetings are held at the registered office of the company.
b) Board of Directors
The management of a Limited by Shares Company is the responsibility of the board of directors. The directors are elected by the General Meeting of the Shareholders. A director needs not to be a shareholder. The statutes may delegate certain authority to one or more directors or executive directors of the company.

http://www.elke.gr/default.asp?V_DOC_ID=807&V_LANG_ID=0

real estate in greece

Sale & Leaseback /
Lease & Leaseback Projects
Hellenic
Public Real Estate
Corporation
Sales & Leaseback 01
HPREC, the Hellenic Republic’s Asset Manager is planning a program of Sale and Lease
Leaseback transactions as part of the implementation of an ambitious 2.2-billion Euro
program for the Accommodation for State Agencies throughout Greece.
Highlights of Sale and Lease Leaseback Transactions in Greece:
ñ Regulating Law Proposed by HPREC, under Governmental Review
ñ Implementation with the support of HPREC and under the supervision of the Ministry of Economy and Finance
ñ Invitation to International Property Investors to participate
HPREC & The Accommodation Program for State Agencies:
ñ Comprised of approximately 240 projects throughout Greece.
ñ Valued at 2.2 billion Euro
ñ HPREC has already engaged Financial and Legal Advisors
ñ Technical advisors will be engaged as required
Building of the General Secretariat for Trade
Sales & Leaseback 02
Sale & Leaseback or Lease & Leaseback Project Portfolio - Current Status
With the support of the Financial Advisor, HPREC is investigating Sale & Leaseback or Lease & Leaseback
Transactions aiming at the development of market depth and the enhancement of the attractiveness of such
schemes in Greece. As soon as the proposed legal framework for transactions of this type is finalized and approved,
a program will be initiated that is expected to include:
ñ Building of the General Secretariat for Trade
ñ Ministry of Transportation
ñ General Secretariats for Communication and Information
ñ HQs of the Ministries of Tourism & Culture
ñ Tax Offices
ñ Police Stations
ñ Custom Houses
ñ Ministry of Merchant Marine
ñ Ministry of Foreign Affairs
ñ Embassies
HQ of the Ministries of Tourism & Culture
Sales & Leaseback 03
Parties that might be interested in participating include:
ñ Property Investors
ñ Property Developers
ñ Financial Institutions
Highlights of the Draft Law:
ñ Sets legal framework for Sale & Leaseback or Lease & Leaseback transactions
ñ Allows the State to commit to long-term lease agreements
ñ Allows combination of agreements with building improvements or construction
Parties that might be interested in participating include:
ñ Property Investors
ñ Property Developers
ñ Financial Institutions
Highlights of the Draft Law:
ñ Sets legal framework for Sale & Leaseback or Lease & Leaseback transactions
ñ Allows the State to commit to long-term lease agreements
ñ Allows combination of agreements with building improvements or construction
General Secretariats for Communication and Information
Sales & Leaseback 04
Ministry of Merchant Marine
HPREC
HPREC was incorporated in 1979 and is a 100% state - owned enterprise supervised by the Ministry of National
Economy. The purpose of HPREC is to manage the real estate portfolio of the Greek State with the main objective
of maximising its value and to meet the accommodation needs and requirements of the Greek Public Sector. For
the implementation of the Accommodation Programme the HPREC will act as awarding authority.
To assist with the Accommodation Program, and following an international competition, HPEC appointed the
consortium of Bayerische Hypo - und Vereinsbank AG, Emporiki Bank of Greece S.A., Lambert Smith Hampton
(Hellas) S.A. as financial advisor for the implementation of the State Agencies Accommodation Program.
Sales & Leaseback 05
HPREC
Mr. Stelios Hatzidakis
158A Alexandras Ave.,
Athens, 114 71 Greece
Tel: +30 210 6459663
+30 210 6405168
Fax:+30 210 6405108
Email: ked-ath@ked.gr
Financial Advisor
Mr. Yannis Perrotis
Lambert Smith Hampton (Hellas) SA
4, Sekeri Street
106 74 Athens, Greece
Tel: +30 210 3603667
Fax:+30 210 3604571
Email: info@lsh.gr
More information regarding
Sale & Leaseback / Lease & Leaseback Projects in Greece and HPREC can be found at
http://www.ked.gr
http://www.sdit.mnec.gr/en
Contact - Links
For more information regarding HPREC’s
Sale & Leaseback / Lease & Leaseback Projects please contact:
Sales & Leaseback 06

LIMITED LIABILITY COMPANY (EPE)

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ESTABLISHMENT OF A LIMITED LIABILITY COMPANY (E.P.E.)
A Limited Liability Company called in Greek Law “etairia periorismenis efthinis (E.P.E.) (Mainly Law 3190/1955, Presidential Decree 419/1986) has the features of a partnership and a corporation. It constitutes a convenient form of organization for both small and medium-size enterprises. The liability of the participants is limited to the amount of their contribution.
ESTABLISHMENT
An EPE may be formed by one, two or more natural persons or legal entities, however a natural person or legal entity, may not be a single-partner of more than one EPE. The structure and operation of the EPE is ruled by the Articles of Association (Statute) which must be executed before a notary public, constitutes a registered public document and must state the following:
• Founders/shareholders: full name, profession, domicile and nationality.
• The company name: the company name of the EPE must either be formed by the name of one or more of its shareholders or by the business object and in all cases must include the additional designation “Limited Liability Company”.
• The registered office: must be established within the area of a Greek municipality or community.
• The object of the company: i.e. the kind of business that it will conduct. A Limited Liability Company may not carry on business that according to the law is conducted only by another type of company, i.e. banking and insurance business is provided by companies in the form of S.A. only.
• The equity capital: the minimum required equity capital amounts today to 18,000 € paid in full, either in cash or other assets as long as it is an asset viewable in the Balance Sheet. However, at least 50% of the capital must be paid in cash. If assets are contributed, their value must be officially appraised by a special committee according to the provision of Art. 9 of Law No. 2190/1920. The company’s capital is
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represented by company shares of a nominal value of 30 € or multiples thereof. The shares of a Limited Liability Company are not negotiable instruments, in principle they are freely transferable and inheritable. The company’s capital should be fully paid upon the signing of the Articles of Association. If the partners are not Greek nationals, natural persons or legal entities then, it must be certified with a “pink slip” issued by a bank, that the amount corresponding to the contribution of the partners, has been officially imported into Greece, prior to the deed of formation of the company.
• The duration of the company: The company is formed for a fixed period, as stipulated in the statute.
• The contribution of each founder.
REGISTRATION AND PUBLICATION PROCEDURES
• Within one month after the signing of the notary deed containing the Articles of Association, the company is registered in the Companies’ Registry of the local First Instance Court (where the company’s registered office is located). The competent Secretary registers the agreement in the Limited Liability Companies Registrar.
• An announcement of the registration and a summary of the deed containing the names of the partners, the company name, the registered office, the object of the company and the capital, the way of representation of the company etc. must be published, under the supervision of the partners or the managers, in the Government Gazette, “Bulletin of Corporations and Limited Liability Companies”. The company acquires legal personality, only after completion of the above-mentioned procedure and the publication date of the Gazette is deemed as the date of incorporation of the company.
• Upon establishment, the company is required to register with the Tax Office and procure accounting and company books stamped by the Tax Authorities and also register with the Local Chamber of Commerce.
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OPERATIONAL STRUCTURE
A Limited Liability Company operates on the basis of the Partners Meeting and the Administrator.
a) Partners Meeting
Major corporate issues may only be decided at a meeting of partners, which is characterised by the law as the “supreme corpus” of the company. These include amendments to the articles of association, the appointment or removal of administrators, the approval of the balance sheet, the distribution of profits, the commencement of legal proceedings against the administrators of the company or its members and the extension of its duration, amalgamation or dissolution of the company. Each partner has at least one vote at the meeting. If a partner holds more than one share, the number of his votes is equal to the number of his shares. A meeting of the partners must be convened at least once every year and within three months following the completion of the company’s accounting period.
The resolutions to be adopted at the meetings are generally passed with a majority of more than one half of the partners representing more than one half of the total capital of the company. However, a resolution involving an amendment to the articles of association, including the increase or decrease of the capital (which should take place in the presence of a notary public) requires a majority of at least three quarters of the partners representing at least three quarters of the company’s articles of association.
Notice: Limited by Shares companies may be transformed into a Limited Liability company.
b) Administrator
The management of a limited liability company may be entrusted under the articles of association or by a resolution adopted at partners meeting, to one or more administrators who may or may not be partners. This type of company does not have a board of directors.
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COST OF ESTABLISHMENT OF A LIMITED LIABILITY COMPANY (EPE)
Currently, the cost is determined by the following factors:
• Capital concentration fee: 1% of the equity capital.
• Lawyers' Social Funds: (5.80+0.30%).
• Government Gazette fee: 290 €.
• Registration with the Chamber of Commerce (30 € for prevalidation and 372 € for registration).

Email Marketing

Effective Email Marketing Subjects
Email marketing has exploded in growth over the past few years, as marketers have continued to see the benefits and outstanding ROI this marketing medium can bring. However, despite the great results being attained, many marketers still overlook a very important component of their email marketing campaigns: The Subject.

Just about everyone who uses email knows about the subject line. It's the little bit of information that is displayed along with the ‘sender name' when an email lands in someone's inbox. Some email programs show the sender name, subject and a preview of the message, while other email programs only display the sender name and subject. In these latter scenarios, the subject is an even more vital part of your email marketing campaigns because that may be the single biggest factor in determining whether or not someone will open your email marketing campaign.

Far too many email marketers spend a long time perfecting their message content (which is a good thing!) and then they simply gloss over the subject. An there's the mistake. You may have the world's greatest content, but if your subject line isn't compelling enough to make your readers open the message, all that great content will just go to waste. With that in mind, here are a few tips for crafting your subject line:

1. Short & Simple: A Few Words Can Go A Long Way
A good subject line is short and to the point. Many email programs restrict the amount of characters that are displayed in the subject. What this means is that your subject may get cut short. Worse yet, you don't really know where it will get cut off, which would lead to some highly unexpected results. Imagine sending out an email campaign to business professionals with the subject line: “Learn to Diversify Your Sales Strategy." Now imagine if that subject gets cuts short by your readers' email programs, and all they see is “Learn to Dive". Chances are, your business-focused readers won't care to open that message. On the other hand, if your subject is just a few words, and is direct and to the point, then it will be displayed fully and you will know with the utmost confidence what each recipient is getting the context of your email marketing campaign, regardless of their email software.

2. Pique Your Readers Interest
Everyday, people receive a lot of email messages. So you want to make sure your email marketing campaign cuts through the clutter. For your email marketing campaign to succeed, you need to pique people's interest. After all, it is their choice as to whether or not they open your email. And if the subject doesn't elicit some interest or curiosity, then it can easily be skimmed over. The best way to come up with a captivating and interesting subject line is to put yourself in your readers' shoes. Don't tell them what you think they want to hear; tell them what they actually want to hear! This can be tough because you need to keep it short (as per point 1), but a few words is more than enough to get a reader's mouth wet and make him or her want to know more. Remember, if your subject is dull boring, or completely uninteresting, your reader will go looking for the delete button, and no email marketer wants that.

3. Cheesy or Overly Exaggerated Subjects Doesn't Fool Anyone
If you send out an email and in the subject you promise that “all of your dreams will come true", today's consumer will likely delete your email marketing campaign prior to even reading another word. If your subject guarantees your readers will be rich beyond their wildest dreams, then it will almost always get trashed (not to mention classified as spam). Today's consumer is very savvy and these cheesy, out-dated gimmicks simply don't work. Before writing your subject, assume that each one of your recipients is very well aware that your product or service is not the miracle of all miracles. The moment you send out an email with an overly gimmicky subject, you are really shooting yourself in the foot. This is not to say the content of your message is not special, but with limited reading time for emails, people quickly dismiss anything that sounds “too good to be true". Make sure your email marketing campaigns don't get filed into this notorious group!

4. Be Honest: Describe Your Content
Your email marketing subject should not be conjured up in isolation of your actual email content. They should go hand-in-hand, where the subject nicely describes what the reader can expect in the body of your email marketing campaign. Far too many times in the quest for the perfect subject (and while following the points above) an email marketer will stray so far away from their content that the subject ends up having nothing to do with the message. This is a catastrophic mistake because in addition to the subject acting as a determining factor for opening your email, it also sets up the reader's mentality for what they can expect to see in your email marketing campaign. If they open your message expecting to see tips for effective email marketing, but instead you give them tips for dieting, they will swiftly close your message. While a goal of the subject is to get the reader to open he message, you also want to set it up so that the reader keeps reading. And you can only do that when your subject is honest. After all, if you're trying to fool your readers into opening your message, then you can't expect them to be that attached to what you eventually want to say.

A good email marketing subject can go a long way towards boosting your results and helping you achieve your goals. This important part of every email marketing campaign should be given some serious thought and, when combined with the points above, will help more people open your email and read your content.

Robert Burko is the President of www.EliteEmail.com, the leading email marketing program, serving thousands of businesses across the globe. The EliteEmail.com email marketing service is part of the EliteAnswers.com family.

New publications

I'm please to announce i'm busy cooking up some thing regarding travel. which i'm looking to publish and something more simple.

Shoping stats

Stat	Source	Date
59% of online shoppers start at aggregator sites rather than going directly to a merchant’s site and taking the first price offered. That represents a 13-percentage-point shift towards aggregator sites in less than three years, when only 46% of online shoppers started at aggregator sites and 54% went straight to the merchant’s site. 87% of online shoppers are now comparing the offerings of online retailers against catalog merchants and retail stores to find the best deals and items that are in stock. 71% of online shoppers report they were able to find better sales and discount offers online than offline via a retail or catalog merchant.	BizRate/Shopzilla	03/2005
New research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services — up from 60% in October 2003. These figures put the Internet on par with newspapers as a local shopping information resource, and suggest that the Internet is on track to surpass newspapers as a consumer influencer in the very near future.	Kelsey Group and ConStat	03/2005
E-commerce transactions in 2004, 2005, 2006, 2007, 2008, 2009 and 2010 to reach $145 billion, $168 billion, $198 billion, $228 billion, $258 billion, $288 billion and $316 billion, respectively. The estimates include travel, typically the biggest e-commerce sales driver. By 2010, e-commerce will have a 14 percent compounded annual growth rate over six years. Excluding travel, e-commerce is expected to grow 14 percent in 2005 from last year.	Forrester Research	01/2005
While 32 percent of respondents overall said the Internet was their primary information source, 42 percent of "mass affluent" -- a one-person household with income between $75,000 and $149,000, or larger households earning $100,000 to $149,000. Households earning more than $150,000 annually -- consumers and 50 percent of "highly affluent" individuals said this.	Package Facts	01/2005
Rich consumers are more likely to shop online. Overall, 34 percent of respondents said they made an online purchase during the past year while 50 percent of mass affluent respondents and 57 percent of the highly affluent used e-commerce. Affluent customers were found more likely to buy tickets online, book travel as well as comparison shop.	Package Facts	01/2005
The average male spends more money shopping online per month than the average female — $204 to $186, respectively. The numbers are bigger, as is the margin, when looking at holiday gift shopping. The average male plans to spend more of his holiday shopping money online than the average female, by a 15% margin — $326 to $284, respectively.	AOL	12/2004
64% of American households contain a regular user of prescription drugs, and one in four Americans (26%) has used the Internet to look for information about prescription drugs. However, just 4% of Americans have purchased prescription drugs online, because, simply, most Americans do not fully trust the online prescription drug marketplace.	Pew Internet and American Life	10/2004
As consumers become more comfortable using kiosks to make purchases in retail locations, it says, the number of kiosks in North America will grow 69% by 2007 to 105,000 from 62,000 last year. At least 70% of these kiosks will be web-based. The number of retail kiosks will grow to 70,000 this year, up 13% from last year. It will then climb to 84,000 in 2005, up 20% from 2004.	Summit Research	10/2004
54% of consumers who made back-to-school purchases either purchased or planned to purchase apparel online while 62% bought or planned to buy their books online. About 25% bought or planned to buy supplies online. 63% of those who made online purchases used search tools to research offerings before making a purchase.	FeedbackResearch.com	09/2004
43 percent of Internet users bought products from a retailer’s offline store after viewing them on the seller’s Web site. The study said that for every $1 spent online, consumers are influenced to spend another $6 offline. Though online sales account for 2 percent to 3 percent of the total retail picture, the Web’s importance as a builder of brand awareness and a driving factor in offline buying decisions shouldn’t be underestimated.	Jupiter Research	08/2004
Nearly 100 million adults made purchases after doing online research last year, coming close to the number of adults who purchased through catalogs, direct-mail ads and telemarketing calls combined. 114.1 million adults searched for product information on the web last year, and that 98.9 million of this group went on to make purchases either online or offline. By comparison, 106.7 million adults made purchases through catalogs, direct-mail and telemarketing, Three out of five adults go online regularly and the majority of U.S. residents now use the web to shop.	The Dieringer Research Group	08/2004
74% of the Internet population over the age of 13 will shop online this year, up a tad from 73% last year and 7 percentage points from 2001. That equals 115.1 million consumers over 13, up from 82.3 million in 2001. In 2007, 77% of the online population over age 13—131.3 million people—will shop online.	eMarketer	07/2004
35% of shoppers who begin their product research at a manufacturer’s web site made a purchase within a week of starting research. Of that number, more than two-thirds bought from an online retailer, about a fourth bought from a local retail store and the balance bought directly from a manufacturer`s web site. 93% of shoppers often research at the product manufacturer`s web site before making a purchase and 56% of shoppers who intend to buy within the first week of initial interest intend to make that purchase online.	Channel Intelligence	07/2004
With online consumer retail spending that reached $1.02 billion for the week ending June 27, online sales in the first six months of this year reached $27.8 billion, up 25.27% from $22.2 billion in last year’s first half. Sales for the week ending June 27 were up 31% from the corresponding week a year ago.	ComScore	07/2004
Among medium and large online merchants, 41% do not accept overseas orders, with the biggest obstacle being fear of fraud. Fraud rates on overseas orders are four times the level of North American orders.	Cybersource	06/2004
Online merchants cite several factors in their decisions not to accept overseas orders. In order, they were: Fraud risks: 75%; Logistics of order fulfillment: 69%; Establishing/maintaining infrastructure to collect payments: 66%; Tax issues: 65%; Export regulations: 55%; Support specific payment options in each country: 46%; Currency conversion/risks: 47%; Demand perceived to be too low: 45%; Product design/fit outside U.S.: 32%.	Cybersource	06/2004
The number of shoppers who end up buying something has gone up from 3.5 percent in the last quarter of 2003 to 4 percent in the first quarter of 2004. But for every dollar sold, $5 was left in an abandoned cart.	DoubleClick	06/2004
Although returning customers are just 1 percent of all Web site visitors, they spend the most time--7.69 minutes on average--and money, about $180 every session. Nonbuyers accounted for 95 percent of all visitors but added up to 78 percent of the abandoned carts, the market researcher said.	DoubleClick	06/2004
E-commerce estimates are in for the first quarter of 2004, and online sales rang in $15.5 billion ? representing a 28.1 percent increase over Q1 2003's $12.1 billion.	Census Bureau of the Department of Commerce	06/2004
While online sales and the overall retail industry experienced declines in Q1 2004 from the last quarter of 2003, the portion of sales attributed to e-commerce remained the same. The holiday season boosted retail revenue to more than $912 billion in Q4 2003, with e-commerce contributing $17.5 billion or 1.9 percent. Total retail sales decreased 8.5 percent and online retail sales fell 11.4 percent in Q1 2004 from Q4 2003, but e-commerce representation remained steady at 1.9 percent of total retail sales.	Census Bureau of the Department of Commerce	06/2004
65 percent of consumers feel constantly bombarded with too many marketing messages, and 61 percent feel the volume is out of control. What's worse is that 60 percent of consumers have a much more negative opinion of marketing and advertising than they did a few years ago, and 69 percent are interested in mechanisms that skip or block advertising completely.	Yankelovitch Partners, Inc.	04/2004
Coupons are popular with online users. Approximately 40% of U.S. online households use coupons distributed on the Internet.	Forrester Research	03/2004
Internet fraud cost American consumers almost $200 million in 2003, with victims losing $195 on average. The total loss to fraud was more than $437 million, about $228 per victim.	Federal Trade Commission	01/21/2004
Internet-related fraud accounted for 55 percent of the consumer fraud complaints filed in 2003, up from 45 percent in 2002. The data was released in the commission's annual list of the top 10 consumer complaints.	Federal Trade Commission	01/21/2004
In total, members of Generation Y -- people born since 1977 -- have annual income of $211 billion, a Harris Interactive poll determined. Each year, this group spends about $172 billion of that income. And the amount spent online is growing: This year, people aged 8 to 21 spent 14.5 percent of their income online, versus 11.8 percent last year.	Harris Interactive	11/28/2003
Industry revenue for the second quarter of 2003 was $1.66 billion, up 14 percent from the same period a year ago, and nearly 2 percent higher than in the first quarter. Numbers for the first half of the year show U.S. Internet advertising bringing in $3.3 billion, which is 10.5 percent higher than the same period in 2002.	Interactive Advertising Bureau/PricewaterhouseCoopers	11/11/2003
Signage referencing the merchant's Web site was present in only one-half of the 20 stores with an online component: 63 percent had information on the store receipt; 50 percent posted it on the retailer's main door; 38 percent at the cash wrap; and 25 percent on shopping bags.	e-tailing group	09/2003
U.S. consumers spent $748 million on online content during the first half of 2003, representing a 23 percent increase over the same period in 2002.	Online Publishers Association	09/2003
U.S. e-commerce will grow at a 19 percent compound annual growth rate over the next five years. Most significant, online retail will reach nearly $230 billion and account for 10 percent of total U.S. retail sales by 2008.	Forrester Research	08/13/2003
E-commerce sales in the second quarter of 2003 remained steady from the first quarter, accounting for 1.5 percent of total sales, while online retail accounted for 1.2 percent of total sales in the second quarter of 2002.	Census Bureau of the Department of Commerce	08/2003
E-commerce scored during the second quarter of 2003, increasing 27.8 percent over 2Q 2002 to $12.477 billion.	Census Bureau of the Department of Commerce	08/2003
E-commerce sales in the second quarter of 2003 remained steady from the first quarter, accounting for 1.5 percent of total sales, while online retail accounted for 1.2 percent of total sales in the second quarter of 2002.	Census Bureau of the Department of Commerce	08/2003
E-commerce scored during the second quarter of 2003, increasing 27.8 percent over 2Q 2002 to $12.477 billion.	Census Bureau of the Department of Commerce	08/2003
Nearly 32 percent of the male respondents and 17 percent of female respondents reported household incomes of $100,000 or more, making this a profitable demographic to pursue.	Gay/Lesbian Consumer Online Census & Syracuse University	07/30/2003
Online retail sales in the U.S, grew 39% to $956 million for the week ending July 20 from $688 million in the corresponding week a year ago.	comScore Networks	07/29/2003
Online sales totaled 30% of catalogers' sales in 2002, up 25% from 2001, when the proportion of online sales was 24%.	Abacus	07/15/2003
Projected to reach an estimated 63 million U.S. households by 2008, online buying is moving increasingly toward the mainstream. The typical web buyer has been purchasing online for about three years, spending about $300 online in the past three months, from household income of more than $70,000 per year.	Forrester Research	07/08/2003
1.2 million Hispanics ? fully 10 percent of the online Hispanic population ? visited at least one automotive manufacturer Web site in February 2003, with Ford Motor Company absorbing most of the traffic.	comScore	04/09/2003
In January 2003, the U.S. Hispanic online population ? which comprises approximately one third of the total U.S. Hispanic population ? was measured at 11 percent larger than the total online population of Spain, and 4 percent larger than the total online population of Mexico, Argentina and Colombia combined. more than one-quarter (27 percent) speak English and Spanish equally, and the majority (51 percent) preferred speaking English at home.	comScore	04/09/2003
Online retail sales in the U.S. grew 26.9% to $45.6 billion last year over 2001. Total retail sales in the U.S. grew 3.1% for the year to $3.26 trillion. E-retail now accounts for 1.4% of all retail sales, up from 1.1% in 2001.	Census Bureau, Dept. of Commerce	02/24/2003
Only 46 percent of consumers were aware of the fact that they could avoid sales tax by comparison shopping at different retailers' Web sites. Of those aware, 61 percent do not go out of their way to find online retailers that don't charge sales tax. Thirty percent of this group sometimes looks for an online retailer that will not charge sales tax and only 9 percent always looks for a retailer that will not charge sales tax.	Jupiter Research	02/05/2003
Online shoppers using shopping engines to compare prices quickly are 24 percent more likely to shop online in the next two months, 25 percent are more likely to shop online next holiday season, and 26 percent more likely to recommend online shopping to others.	ForeSee Results	02/04/2003
The majority of online shoppers use shopping search engines to save time (54 percent) and money (52 percent), and those that compare prices are 22 percent more satisfied with their buying experience than those who don't.	ForeSee Results	02/04/2003
For the week ending Jan. 26, consumers spent $965 million at e-retail sites, 25% more than the same week a year ago. The spending rate was 40% over the average $702 million per week for the first two weeks of the year.	ComScore	02/03/2003
Online spending will reach a projected $52 billion in 2003, a gain of 28% over 2002, and reach a whopping $105 billion by 2007. More significantly, by 2007 the Internet will influence 34% of all U.S. retail spending.	Jupiter	01/08/2003
Retail sales online will grow by an average rate of 21% per year between 2002 and 2007, when the web will account for 5% of all retail sales.	Jupiter	01/08/2003
Fourth quarter online sales in 2002 rang up $17.44 billion, bringing the yearly total to $47.98 billion ? a 34 percent increase over 2001's total online sales of $35.87 billion. There were 358.6 million purchases online in 2002 ? up 37 percent from 261.7 million orders in 2001.	BizRate	01/02/2003
In an overall industry rating of e-tailer performance, user satisfaction, browsing capability, privacy, and ease-of-returns policies, online retailers only scored 69 out of a possible 100 points when it came to customer satisfaction and loyalty.	ForeSee	12/30/2002
U.S. b2c retail e-commerce sales grew from $27.3 billion in 2000 to $35.9 billion in 2001 and $44.1 billion in 2002.	eMarketer	11/25/2002
Consumers indicate that they intend to spend a projected $19.6 billion online during fourth quarter ? a 23 percent increase from a year earlier. Average per-shopper spending also is expected to increase, from $225 to $244 per transaction.	AC Nielsen and Yahoo!	10/01/2002
U.S. e-commerce has enjoyed 97% compound annual growth between 1997 and 2002, with sales to reach an estimated $72.1 billion (including online travel spending) this year from $2.4 billion five years ago. For e-retailing`s next five years, Forrester predicts consistent, rapid growth to $217.8 billion in sales by 2007, which will represent a projected 8% of total retail sales.	Forrester	08/29/2002
Total spending on online sales increased from $3.4 billion in February to $3.5 billion in March.	NRF/Forrester Online Retail Index	04/25/2001
Consumers spent an average of $263 per person in March, compared with $248 in February.	NRF/Forrester Online Retail Index	04/25/2001
More than 81.2 percent of all adults with Web access have made a purchase online since they started using the Internet.	Nielsen//NetRatings and Harris Interactive	04/24/2001
More than $3.5 billion was spent online in March 2001, jumping 35.6 percent from $2.6 billion in April 2000. Two product categories accounted for more than half of this growth. Online travel spiked 58.5 percent to more than one billion dollars in March 2001, while clothing and apparel jumped 122.3 percent to $368 million.	Nielsen//NetRatings and Harris Interactive	04/24/2001
Roughly 34% of adult men and women in the US will make an online purchase if they have previously browsed for the item.	Cyber Dialogue	04/11/2001
28% of e-shoppers say that the internet makes them shop more often and 33% say they tend to exceed their shopping budget online.	Cyber Dialogue	04/11/2001
E-shoppers in general seem to enjoy shopping; they logged onto the Web an average of 63 times this past year to either browse or make product purchases.	Cyber Dialogue	04/09/2001
About three-quarters of men and women say they will make purchases online if they browse for items there in the first place.	Cyber Dialogue	04/09/2001
Nearly half of Web users (46% of women and 47% of men) say they've become late-night shoppers, using the Internet as "the mall that never closes."	Cyber Dialogue	04/09/2001
70% are somewhat or very satisfied with shopping or buying online, 25% believe that there are still major problems with online customer service.	NetDay Survey	03/30/2001
North American consumers spent $3.4 billion online in February, an increase of $400 million since January.	National Retail Federation (NRF) and Forrester Research	03/30/2001
Individual consumers increased the amount they spent online in February, dolling out $249 on average, up from $229 in January.	National Retail Federation (NRF) and Forrester Research	03/30/2001
70 percent of U.S. shoppers polled plan to spend less money at that retailer's off-line store if they were dissatisfied with their shopping experience online.	Jupiter Research's Media Metrix	03/21/2001
For 10 consecutive quarters more than 60 percent of U.S. online consumers have made at least one purchase on the Web within a 90-day period.	Greenfield Online	03/20/2001
Those with household incomes of $50,000 and above are more likely to purchase online (81 percent) than consumers with household incomes under $50,000 (64 percent).	Greenfield Online	03/20/2001
Shoppers plan to increase spending: Currently 10% of online CPG (consumer packaged goods) consumers purchase 25% or more of their CPG products online. Next year, the number of online CPG consumers exceeding the 25% mark is expected to triple.	Information Resources Inc. (Nasdaq:IRIC) study	03/13/2001
Online CPG shoppers are satisfied: Half of online CPG shoppers are very satisfied with the current state of CPG e-retailing, and more than 75% have encouraged their friends to shop online.	Information Resources Inc. (Nasdaq:IRIC) study	03/13/2001
77% of online consumers in the US use a search function to aide their e-shopping experience.	Pricewaterhouse Coopers	03/12/2001
PwC reports that it is important for retail websites to offer "close-up" view options for the items they sell -- 44% of US e-shoppers say the close-up feature increases the likelihood that they will purchase the item.	PricewaterhouseCoopers	03/12/2001
39% of consumers say product availability is the key to increased online purchases and 34% say that if the site has a product comparison guide, there is a better chance that they will buy something from that site.	PricewaterhouseCoopers	03/12/2001
Only 19% of e-shoppers have ever filled out a wish list and a smaller 13% have actually forwarded the list on to friends and family."	Pricewaterhouse Coopers	03/12/2001
First quarter web sales, despite the decelerating economy, are expected to reach $13.2 billion, up 5.4% over the previous holiday quarter. Further, by the second half, both offline and online spending will pick up speed and yield a year-end online revenue figure of $65.9 billion. That's a 56% increase over last year's sales of $42.1 billion.	eMarketer	03/07/2001
Search functionality and product information are ranked as the most important online shopping features by 43 percent and 40 percent of online shoppers, respectively.	PricewaterhouseCoopers	03/07/2001

http://www.shop.org/learn/stats_usshop_general.asp

Adsense and other publishers ads

AdSense publishers may display third party advertisements on sites and
pages showing Google ads as long as the formatting or color scheme of
these ads is sufficiently different from the layout of the Google ads. In
other words, if you choose to place non-Google ads on the same site or
page as Google ads, it should always be clear to the user that the ads are
served by different advertising networks and that the non-Google ads have
no association with Google. If the formats are naturally similar, we'd ask
that you use different color schemes for the competing ads.

We appreciate your patience and look forward to your continued
participation in AdSense.

I couldn’t help but notice that the advertising content in general was superior to what one typically sees in the UK
The production values awesome. Photography was rich, vivid and sharper. Layout and typography enhanced the messaging and needless to say the copy in general was brilliant and insightful..

ie:

1. CADILLAC CTS : “When you turn your car on, does it return the favor?”

Check out the website for more. It is stylish, sexy and slick. I don’t know about the car much but the communication definitely succeeds in generating interest ( read people in show room and test drives). The reviews don’t seem too bad either. Read more here.

2. Sotheby’s International Realty : I didn’t know they had entered realty also.The tag-line sums up the emotions about a home brilliantly - “A unique home is both a private retreat and a public statement”.

In fact this thought of personal pleasure and public statement applies to luxury goods in general.

3. Charles Schwab :Headline : “I have a teenager. I don’t need a broker who doesn’t listen to me”.Tag-line : “Start talking. We’re listening”. This is part of the “Talk to Chuck” campaign.

There are two others, one for AMEX cards and one for VW Passat, which need to be read in full for real impact.

What I like is : Insightful messaging. Creative focus on eliciting a response/delivering the marketing objective. Appealing execution.

In my view US is not just ahead in marketing communications. It also does a better job of leveraging “design” to drive business and brand growth.
Maybe I need to change my FORTUNE and TIME subscription to the US editions.

Categories: Advertising · Branding · Brands · Business · Consumer goods · Creativity · Design · Insights · Luxury · Marketing

Getting More Clicks on Your Ads CTR

More CTR (Click Thru Ratio) means more clicks on your Google Ads. But, is CTR all about position and colors of your ads? No! It's a lot more than that. CTR also depends upon the quality of traffic, relevancy of ads, and even the subject of your website. Let's get in detail: Do you own a High CTR website? Yes! CTR varies from Industry to industry too. It depends upon the keywords you are using to make your web page. It has been observed that more technical the topic is (but not necessarily) less CTR it will give you (for example Search Engine Optimization, Affiliate Network - exceptions are always there), but still works if the Ad content is well written.

However, this is only one condition; there are many undiscovered conditions that affect the CTR of keywords. At times, a particular season also has an effect on the performance of keywords. For example family of 'Turkey recipe' keyword is more active around November and December only and a quite sluggish rest of the year. It becomes really necessary to study the behavior of keywords before starting a massive website of Adsense around a topic. Your Ad Position and Color: Old, but very effective Google heat map helps improve the CTR (Clicks Thru Ratio) of your website by suggesting you the most converting areas for your Adsense Ads. You can have a glance at the Google's Survey that illustrates the ideal placements of ads on your web page.

Darker the area, better will be the performance of your ads. Your visitor tends to click on these darker areas more often than the other areas of the web page. Ads placed near rich content usually do well because users are focused on those areas of your web page. For example, on pages where users are typically focused on reading an article, ads placed directly below the concluding part of high quality content tend to perform well, as the visitors are left with no other choice except clicking the Ad block. Get Targeted Traffic - The Most Essential Part Traffic that is interested in your content (also called targeted traffic) is interested in your ads too. Thus, there is every likelihood that your ads will be clicked more frequently. Targeted traffic means more CTR, more earnings, and enhanced ad convertibility. On the other hand, the untargeted visitors are not interested either in your content or your ads, so keep your website's traffic targeted.

You can gather highly targeted traffic for your website by web promotion strategy and effective optimization of your web page structure. Effective web promotion strategy requires an appropriate Anchor text and more back links from relevant websites. And, to develop an effective web page structure, you have to optimize your Title Text, internal linking of your website, and most importantly your web content, in the best possible manner. Choose the Right Anchor Text for Back Link Campaigns Choosing the right anchor text for back links promotes your website to the traffic you exactly need from the search engines. Choose the Anchor text that directly speaks to your visitors and pulls the traffic that your web page requires. Targeted traffic results in increased CTR of ads. It helps promote your website to that segment of traffic, which is precisely searching for your content (or you can say the traffic that is most profitable to you). Targeting irrelevant keyword reduces your CTR by gathering the traffic which is not interested in your content or ads. Wisely Choose the Title Text of Your Web Page Title text of your webpage appears in the SERPs (Search Engine Result Pages) as the Title link to your web page. Therefore, it is the title Text that directly speaks to the surfer on SERPs (Search Engine Result Pages) about your content's theme. It acts like a Free Advertisement Link to your website. If your title text does not interest the surfer, you lose considerable amount of much-needed traffic. Figure out a Title text that directly communicates with your potential visitors, brings targeted traffic, and enhances the CTR of your AdSense Ads. Don't overdo your title text, and use less than ten keywords in your title text. Help Google Detect the Theme of Your Web Page There are many on-page and off-page elements that affect your ad relevancy. Better targeted ads increase both your CTR and EPC. Here is how to optimize your ads: Meta Tags If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags while displaying ads. Meta tags have a considerable affect on the relevancy of your ads. It is advised never to leave this space empty. Also, try to make it as easy as possible for Mediabot to understand the theme of your web page. Title Text Google Mediabot gives good weightage to the keywords used in the Title text, which in turn gets reflected in your ads. Choose effective keywords for your Title text. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely. Headings Google Mediabot gives importance to the Heading text enclosed in < tags present in your web page. After Title text, here is another chance for you to dictate keywords to Google Mediabot. Boost Relevancy Artificially - Use Google's Section Targeting Now, you can enhance Ad relevancy by using Google's Section targeting. Using this technique you can advise Google mediabot about the areas of your content which should be considered or ignored while matching the Ads with your content.

more....... http://www.keywordcountry.com/attract-most-adsense-clicks/

New Tourism and Golf Course Developments in Messinia, Greece

by Claire May on Sat 29 Sep 2007 13:56 EEST

Messinia has recently become an important area for new tourism and championship golf developments. In fact it will have the largest golf resorts in the whole of the Balkans and Mediterranean. Particular attention is being focused in the areas of Finikounda, Methoni, Pylos and Velika. The region of Messinia is situated on the Greek mainland in the southwest of the Peloponnese. This lesser know province is full of cultural history, important archaeological sites and is rich in colourful, traditional towns and villages. It has an abundance of outstanding natural beauty and some of the best beaches in the whole of Greece.

Petros Doukas, Deputy Minister of National Economy and Finance and Dimitris Avramopoulos, Minister of Tourism are eager to see more tourism and golf prospect in Greece. Messinia is one of the principal provinces to benefit from these plans. Interest in Messinia has increased largely because the Government is actively encouraging investment here with new laws aiming to stimulate local revenue. Government studies have shown that more than 200,000 visitors to Greece annually are potential golf tourists.

Private sector investors have also been buying large plots of land in Messinia and have been building holiday rental units. It is estimated that over the next 3 year Finikounda alone will have accommodation for over 2000 tourists. Tourists will also benefit from a new Thalasso therapy centre (seawater treatments) that will soon be completed. So it’s easy to understand the current interest in developing this high-end attraction in one of the world's most attractive climates.

The Tourism Enterprise of Messinia (TEMES) is currently constructing a state of the art luxury resort at NavarinoBay. Troon Golf, the world’s leading high-end golf development, marketing and management company will be managing both the championship and standard courses. The golf courses themselves will be designed by Robert Trent-Jones II Inc the Californian based Golf Course Architects.

Currently it takes approximately 3.5 hours to drive to the new golf resorts from Athens, but this time will be reduce to under 3 hour when new roads are in place. In accordance with the government’s guidelines for the ‘Good Road Plan’ a new motorway is under construction from Tropoli to Kalamata and is nearly completed. Another new major road is planned between Kalamata and Methoni further opening up the area. Plans indicate that between Kalamata and Petalidi the new road will run 700m away from the beach, although plans have not yet been released for the later section as yet. A new road running from Pygros to Pylos has already been marked out.

In addition Kalamata has its own airport approximately 6km from the town providing direct access for visitors to Messinia. Currently the airport is open from April to October, but this period is set to increase allowing tourist’s better access to the area. Also there are regular trains (including a new line to Messini) and express bus directly to Athens and connections for AthensAirport. The city of Kalamata is the main city for the southern Peloponnese. It has all the modern facilities that you would expect to find such as hospitals, doctors, schools, banks, theatres, cinemas, gymnasiums, sport facilities, hotels, restaurants, bars, all main shops, etc.

The Family Beach Resort – Romanos

The construction of this resort is well underway and the cranes can clearly be seen from the beach at Romanos. The resort is due to open with a televised event in spring 2008.

The resort is located 50km from Kalamata airport on the beautiful beach of Romanos and has fabulous views of the Ionian sea. The site covers 141 hectares of land on a gently sloping plateau. The resort has a variety of family accommodation surrounding a village street with restaurants, tavernas and shops. This complex offers an 18 hole championship golf course, numerous swimming pools, a tennis club and an exclusive thalasso therapy centre over looking the sea. For the children there is a children’s club, a mini golf course and a gymnasium.

This project had been on going for the last twenty years. A total of approximately 1.2 million m2 of land has been acquired from 1,300 individual holders of deeds. Already two of the largest private reservoirs have been built in order two water the golf courses. Building permits and documents have been filed with the Town Planning Department. The approximate area of the buildings amounts to some 100,000 m2. Understandably the paperwork for this project has been a mammoth task in itself. Achilles Constantakopoulos, the Managing Director of TEMES has stated that by 2015, Navarino will be Greece’s premier golf destination. There will be seven courses within half-an-hours drive of each other. The investment for phase one totals €180,000,000 and at least 3 separate hotel units, 1 in Pylos and 2 in Romanos. The chain will be manage by a well know international chain.

Country Club Resort - Pylos

The ground work has already started for this resort and the resort is due to open in 2010. The resort is location at Gialova to the north of Pylos and 40km from Kalamata airport. The resort is set in 148 hectares of land with rolling hills, spectacular views of the historical Navarino bay and is adjacent to the new marina.

The architects have designed the resort ensuring that it is not obtrusive to the landscape and in keeping with the traditional styles of the area. The development will include 2 luxury hotels and individual holiday homes. There will be a championship golf course, several swimming pools and terraces, surrounded by landscaped gardens with numerous pathways leading to the sandy beach.

The total capacity of this resort will be 2,400 beds for tourist. The complex will have a conference centre which will accommodate 1,200 delegates. There will also be and environmental protection and development centre.

The Mountain Retreat – Kynigos

The resort at Kynigos is the largest of the Navarino projects and covers 295 hectares. It is situated on a high plateau overlooking Pylos and the Bay of Navarino, Kynigos and is the most remote of the resorts. It is a secluded location perfect for visitors who are looking to get away from the humdrum of everyday life. The rugged landscape of Kynigos accommodates two 18 hole championship golf courses, a tennis centre, an equestrian centre, a health spa hotel, a sports hotel, golf clubhouse.

The SeasideVillage – Rizomylos

This resort is located on the gulf of Messinia and is easily accessible from Kalamata with its international airport, which is 10 km away. There will be five hotels; an all-inclusive Club Hotel, three HolidayVillages and a small Boutique Hotel. Each hotel has its own private beach frontage. The hotels will be part of the urban area linking the resort village and public spaces. Visitors will be able to enjoy a boardwalk with tavernas, restaurants shops and amusements. In the middle of the site there will be extensive river gardens with an amphitheatre for outdoor performances. Additional facilities includes a water park, a tennis centre, and a 9-hole golf course. Rizomylos is intended to attract foreign tourists and national visitors alike and would suit visitor looking for entertainment and excitement.

MArio Atze from sunny SA CaPe toWn

MArio Atze.... Our long lost friend and for the girls the beloved best hairdresser and friend.
Well his bac in ath with lots and lots of news and smiles and sounds great over the tel .[6946596987] with a chat had had with him a minute ago. 11:13 5-10-07

He leaves on sunday so...... book your place to .. for coffee at[ panipistimoiu starbucks no advertising paid to me for this ad] . no smoking coffee bar....

I ask and MArio Atze agreed to have others for the get together and about this publication.
MArio Atze from sunny SA CaPe toWn

Meeting time : 16:00
VenUe : panipistimoiu starbucks
date : Sat. 06 Oct. 2007
DressCode: formal to casual.

create right amount of online advertising

First you have to make sure your advertising is well blended and not to invasive for your readers, otherwise you might lose all the bots , I mean real people reading your rss feeds. If john chow and shoemoney have more than 300 real people subscribed to their RSS feeds I will eat their laptops. Its hard to tell whats real and whats fake. First of all if you have a good blog thats ranking well in search and your getting some good people reading what your writing you will want to blend the ADS so you don't hit them over the head with them.



You risk losing your RSS subscribers if you advertise too much or just become some link farm for a paid review site. Its obvious that most of these paid review sites are more or less just glorified link farms since the blogs your review ends up on is never a very trafficked domain usually. I know I didn't get any traffic from mine I know maybe you will have different experiences. But keep it simple and don't overload your pages with MFA or (Made for AdSense) templates, the tacky factor ends up too high and your page becomes less valuable.

So well blended ads will work the best for you in most cases and will ad value to your website. Just make sure you don't take too much away from your content.

by yourseoconsulting

link farms

The Dangers Of Link Farming out Paid Reviews Because its ok if its not your blog right roy? However those preaching the good word about programs like payperpost and reviewme don't seem to " Eat their own dog food " . I see some problems with all these bloggers getting paid for reviews and attempting to start a buzz about a company, product or service. The biggest problem with this is that the advertisers purchase reviews and the bloggers blog ( Mostly the same ones ), sounds great but contains serious flaws. The biggest flaw is that by having all these same bloggers linking to your product you arn't at too big of a risk , however if your the blogger you run the risk of getting sucked into a huge link farm. When you create a big network of websites all linking to the same websites you become easily identified as a link farm offering nothing really original but attempting to artificially raise the ranking of a particular website that has paid for the service. This isn't that natural and if your a serious blogger with some pretty decent traffic base and readership you could easily fall into a network of bad websites. I have a hard time seeing why sites like John Chow continue with a obvious corporate goal. I believe he at this point just is paid a salary and doesn't even blog but has a team of bloggers furiously commenting on his posts which I believe are also written for him in most part. What can happen in the worst cases is that if enough same people do it eventually you will be given a penalty at some point if discovered ( My Theory ). The google webmaster tools now have a report function for link spam and also to report paid links. I kind of don't get it myself since Google does it themselves with Webmaster Awards which I am sure is just a way for them to pass the secret Google link juice to inflating the websites mentioned as well. I guess its the competition they worry about? Either way seems a bit biased, but I have seen entire networks crumble from the earthquake that link farms that have been identified as link farms can cause. If one site in the network goes penalized ( usually the site Creator ) the others fall like dominoes in a massive heap of tears and broken dreams. And if Google is lucky even creates webmasters to tears and lose out of pocket. So why would John Chow be allowed to continue on selling these reviews for supposedly $400 bones a pop, I don't see paying more than $10 bucks for one myself. Either or I think that it can get dangerous if your serious about this type of promotion I don't see more authoritative blogs taking the risk since not everyone seems to get the same deal as a few that are more show than optimization. Do you think Paid Reviews are now if not in the near future going to be penalized by the search engines?

by:yourseoconsulting.com

also visit mygolf.gr

day one jorjevio views

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