Complete List of Best SEO-Tools | Developer's Toolbox | Smashing Magazine

Complete List of Best SEO-Tools | Developer's Toolbox | Smashing Magazine

Complete List of Best SEO-Tools

Kevin Marks talks about OpenSocial and Social Applications

Kevin Marks talks about OpenSocial and Social Applications

Email marketing strategy

Strategies for Smart Email Marketing
Strategy 1: Attention for your email marketing efforts requires permission.
Strategy 2: Know Your Subscribers as Individuals
• Strategy 3: Personalize
• Strategy 4: Get Your Timing Right
• Strategy 5: Use Subject and Sender Wisely
• Strategy 6: Create a Clear Call to Action
• Strategy 7: Make Purchasing Easy at the Landing Page
• Strategy 8: Test, Measure, Test, Measure,...
• Strategy 9: Be Brave
http://email.about.com/library/weekly/aa051802a.htm


Part 1: The leaky bucket
What is the new email marketing all about? And what has it got to do with leaky buckets?

Part 2: Live the R word
Pay more than lip service to the idea of a relationship with your subscribers.

Part 3: Accepting accountability
Stand up and be recognized. Take responsibility for your actions. Be transparent. Be accountable.

Part 4: Quality first, quantity second
Quality, uhuh. But what does quality mean in an email marketing context, both in terms of what you send and who you send it to?

Part 5: Know when to fold
A detailed look at how you handle inactive addresses.

Part 6: Ask the right questions
Take Voltaire's advice and ask the right questions of yourself and your email efforts.

Part 7: Use the right words
The vocabulary you use has an important subconscious impact on the way you conduct your campaigns.

Part 8: Innovation and opportunity
The new email marketing asks...what existing opportunities am I missing? What new opportunities are out there? What conventions might be worth challenging?

Part 9: The search for synergy
Since email is just a way of reaching marketing objectives, it makes sense to see how it can help (and be helped by) other marketing channels in achieving these objectives.

Part 10: Old email practices
A reminder that the advanced stuff is meaningless without getting the basics right first. Includes a number of resources to catch up on the fundamentals.

Part 11: The new subscriber
Takes the simple (or is it?) idea that subscribers are people and describes the implications of empowered email consumers for how we approach email marketing.

Part 12: It's all in the...timing
Don't just ask what the best time/day to send email is. Instead, look for combinations of email content and targets that let you better time your emails to the needs and responsiveness of your subscribers.

Part 13: Dare we mention ethics?
Ethics isn't an expensive luxury in email marketing: it's the only way to secure a sustainable future for your efforts.

Part 14: Embracing Web 2.0
How does the new email marketer exploit or adapt to the changes brought about through Web 2.0 tools and technologies such as social networks and blogging?

Part 15: Step back from the canvas
Each email has three contexts: as an individual experience, as part of an overall email experience and as part of an overall brand experience.

Part 16: 22 ways to build trust
We know trust is important, but how do you create it?

Part 17: Venn and the art of reputation maintenance
Improving deliverability depends on improving the other kind of sender reputation.

http://www.email-marketing-reports.com/new/

Email Design Guidelines

Campaign Monitor's 2008 Email Design Guidelines

Posted by Tamara Gielen on May 28, 2008 | Permalink | Category: Design & Layout

In this article Mathew Patterson discusses the technical, design and information elements that make up a successful HTML email.

Here are the quick and dirty guidelines:

• Don’t waste your readers’ time — An email inbox is a busy place, you won’t get much attention.
• Permission matters — Not only do you need to have permission to email people, but it helps to remind them of how they gave you permission, as specifically as you can.
• Relevance trumps permission — Just having permission is not enough, the content you are sending must also be relevant.
• Make unsubscribing easy — There’s no point emailing people who are not interested.
• Image blocking is common — You can’t rely on people actually seeing your images.
• Bring back tables — Structural tables are still often necessary for creating columns.
• Add inline styles — Gmail removes anything else.
• Don’t forget your plain text version — You can make blocks of text more readable.
• Meet your legal obligations — For example, CAN-SPAM for US senders.
• Test, test, test — It’s the only way to be confident about your design working.

Read the full article on the Campaign Monitor blog.